Author: Shauna Corne
31 Jan How to Use Mobile Marketing Techniques to Drive Customers to Your Business
Mobile phones have become almost ubiquitous. It's rare to find an adult in Australia who doesn't own a phone and most of them have smart devices.
24 Jan How to Build A Solid Employee Base in Your Franchise Business
Employees are the backbone of any business, and contribute towards its success. If you have a great team of dedicated employees, you'll be able to surpass most of the obstacles in your way.
17 Jan Here’s Why a Coffee Franchise Is a Smart Business Decision
People often struggle to choose a franchise that will suit their passion and still offer good revenue. Some businesses are considered more profitable than others and draw more potential franchisees.
10 Jan Need to Hire a Manager For Your Franchise? Here are some Useful Tips
Managers are professionals that handle core and essential processes when you're not around and assist you with your business. A great manager will make sure that your franchise is running well and your customers are happy with your products and services. Unfortunately, the job market competitive and it's not easy to find the good talent. Here are some tips that can help:
03 Jan Franchising: The Pros and Cons – Is it Right For You?
If you have a successful business and want to expand to utilise its full potential, you might have considered franchising. Franchises are known to become global establishments with thousands of branches worldwide. Brands like McDonalds, Starbucks, Subway, etc, enjoy considerable amount of success but is franchising the right option for you?
27 Dec Should your Social Media Management be a DIY Effort?
Social media should always be handled carefully because mistakes on this platform have a tendency to adversely affect a company's reputation. A well-managed social media marketing campaign can increase brand visibility and help you reach a wider audience. Most franchise owners wonder if they should manage their social media accounts and campaigns themselves instead of hiring a professional. There are pros and cons to both options so consider the points mentioned below before you make a decision.
20 Dec Holiday Season Marketing Tips for Franchisees
The holiday season has already begun and people have started decorating their homes and making gift lists. It's time for businesses to start running their holiday marketing campaigns and introduce any seasonal promotional offers they might have in the works. The holiday season can be very profitable if you play your cards right but it's not easy to get customer attention. Here are some marketing tips that can help you create the best campaign for your franchise.
13 Dec Don’t Keep It All In Your Head – Why Business Systems Matter For Franchising
A business is successful because it has a solid system in place. There's a magic formula that brings all pieces together and ensures the entire system works smoothly.